MBU Business Administration (MBA)

(01)

Overview

A Bold Sub-Brand and Strategic Campaign Redefine Program Launch

The launch of Mary Baldwin University’s Master of Business Administration program introduced a dynamic sub-brand designed to captivate and engage prospective students. Central to this effort was a custom WordPress theme serving as a digital hub, complemented by an extensive out-of-home advertising campaign in the D.C. Metro and strategic digital display advertising. These initiatives successfully aligned branding, outreach, and digital infrastructure to establish a compelling presence in a competitive education market.


Year2017


PlatformWordPress, Paid & OOH Advertising


Engagement4 Months


(02)

Strategies & Methods

Driving Engagement for MBU’s MBA Program Launch

The MBU MBA program launch was underpinned by a strategic approach to brand positioning and market engagement. A comprehensive competitive analysis informed the creation of a distinct sub-brand that resonated with the target audience. The campaign blended user-centric website development with innovative digital display advertising and search engine optimization to drive visibility. Agile development practices and a focus on website accessibility ensured the digital hub met the needs of prospective students while maintaining high usability and compliance standards.


Strategies & Methods

  • Competitive Analysis
  • Brand Positioning
  • User Interface Design
  • Digital Display Advertising
  • Social Media Design
  • Environment and Interior Design
  • Website Development
  • Search Engine Optimization (SEO)
  • Agile Development
  • Website Accessibility

VA Department of Behavioral Health & Developmental Services

(01)

Overview

Empowering Accessibility: Launching a Compliant and Inclusive Digital Platform

The Virginia Department of Behavioral Health & Developmental Services (DBHDS) website exemplifies an inclusive, accessible digital platform built on a custom WordPress theme. Fully compliant with ADA, WCAG 2.1, Section 508, and EN 301549 standards, it ensures usability for a diverse audience. Supported by over 80 content managers, the site features an integrated custom approval workflow and adheres to rigorous government security and accessibility requirements, hosted via a tailored WAMP setup on Windows Server.


Year2022


PlatformWordPress on Windows Azure (WAMP)


Engagement1 Year


(02)

Strategies & Methods

A User-Centered Approach to Accessibility and Security for DBHDS

To achieve its high accessibility and security standards, the DBHDS website relies on a meticulous and user-focused development process. The team conducted in-depth technology audits and built a robust information architecture to ensure the site accommodates diverse government requirements. Through careful design of user interfaces and accessibility features, combined with seamless content management workflows, the site empowers over 80 content managers to deliver compliant and user-friendly digital experiences.


Strategies & Methods

  • Technology Audit
  • Information Architecture
  • User Interface Design
  • Accessibility Design
  • App Development
  • Website Development
  • API Development
  • Single Sign On
  • Content Management Systems
  • Hosting
  • Server Administration
  • Version Control
  • Microsystems
  • DevOps
  • Website Accessibility

My PTSD Story: A WordPress Site in 48 Hours

(01)

Overview

A Veteran’s Story Brought to Life Online

With nothing but a handwritten draft of his PTSD journey, we set out to build a simple yet effective online presence for this veteran who had been sharing his story through word of mouth. Over the course of 48 hours, we installed a fresh WordPress site on our servers, registered and configured the myptsdstory domain, crafted a custom child theme, and launched a cohesive website and brand. The site featured a Google API-powered map for custom post markers and a Biblia-integrated plugin for interactive Bible verse tooltips, ensuring an engaging user experience. Remarkably, the site has remained functional and free from spam, standing as a testament to the enduring impact of thoughtful design and development.


Year2018


PlatformWordPress


EngagementBranding & Web Development


Strategies & Methods

  • Branding
  • Website Development
  • API Integrations
  • Search Engine Optimization (SEO)
  • Content Management Systems
  • Version Control
  • Agile Development
  • Web Accessibility

Technologies

  • WordPress
  • MySQL
  • Apache
  • MAMP/WAMP
  • Google Maps API
  • GitHub
  • HTML/CSS
  • PHP
  • JavaScript

Therapyland: Play Therapy by Thriveworks

(01)

Overview

A Comprehensive Approach to Children’s Mental Health

Therapyland’s launch centered around creating a holistic experience for its young audience. This included developing a dedicated landing page, implementing strategic SEO to boost visibility, and designing custom graphics and interior environments. A unique feature of the project is the use of illustrative visuals that depict a spectrum of emotions, serving as both aesthetic elements and therapeutic tools. These illustrations aim to facilitate emotional literacy in children, enabling them to better understand and communicate their feelings. Beyond the digital realm, Therapyland extended its branding to the physical space with environment design, building signage, and wayfinding solutions.


Year2021


Key PlatformsPrint & WordPress


Engagement Length6 Months


(02)

Strategies & Methods

Innovative Strategies for a Holistic Experience

Therapyland’s development combined brand architecture, creative strategy, and interior design to create a cohesive and engaging therapeutic experience. Comprehensive technological audits, user-friendly interface designs, and SEO-optimized content ensured both digital and physical elements aligned seamlessly with the project’s goals.


Strategies & Methods

  • Brand Architecture
  • Creative Strategy
  • Creative Strategy
  • Brand Illustration
  • Environment and Interior Design
  • Building Signage & Wayfinding
  • Technology Audit
  • Information Architecture
  • User Interface Design
  • Accessibility Design
  • App Development
  • Website Development
  • API Development
  • Content Management Systems
  • Server Administration
  • Version Control
  • Microsystems
  • DevOps
  • Website Accessibility

NOVA Food Rescue’s Giving Tuesday

(01)

Overview

Make a Difference with NOVA-FR on Giving Tuesday

Every year, Northern Virginia Food Rescue (NOVA-FR) participates in Giving Tuesday, a global movement celebrated on the Tuesday after Thanksgiving. This day inspires generosity and empowers communities to come together to support impactful causes. For NOVA-FR, Giving Tuesday is an opportunity to rally support for its mission of combating hunger and food waste across the region. Through donations, volunteer efforts, and community outreach, NOVA-FR uses this special day to amplify its impact, ensuring that more food reaches those who need it most.


Year2024


PlatformBonterra EveryAction


Engagement30 Day


Strategies & Methods

  • Graphic Design
  • CRM Configuration
  • API Integrations
  • Search Engine Optimization (SEO)
  • WordPress
  • Social Media
  • Paid Advertising / Search
  • Fundraising
  • Project Management

Technologies

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Midjourney
  • Meta Business
  • Google Non-Profit
  • Bonterra EveryAction
  • GitHub
  • HTML/CSS
  • PHP
  • JavaScript

The George Wythe Edition WordPress Theme

(01)

Overview

A Premium, Accessibility-Compliant WordPress Theme

Introducing The George Wythe Edition, a premium WordPress theme available January 2025 for Commonwealth Creative members. Fully compliant with ADA, WCAG 2.1, Section 508, and EN 301549 standards, it’s perfect for government agencies and organizations reliant on federal or state accessibility standards. With modern design, responsive layouts, and extensive customization, it’s the ideal solution for building professional, accessible, and compliant websites.


Year2024


PlatformWordPress


Engagement3 Months


Strategies & Methods

  • Accessibility Design
  • Website Development
  • API Integrations
  • Single Sign On
  • Search Engine Optimization (SEO)
  • Content Management Systems
  • Version Control
  • Agile Development
  • Web Accessibility

Technologies

  • WordPress
  • MySQL
  • Apache
  • MAMP/WAMP
  • Docker
  • Node
  • GitHub
  • HTML/CSS
  • PHP
  • JavaScript

What is happening with WordPress and WP Engine?

There’s an Epic Feud Going On Right Now. Here’s What You Need to Know

The world of WordPress is vast, powering almost 40% of all websites on the internet. Much of this is driven by prominent hosting platforms, most notably Automattic (founded by WordPress creator Matt Mullenweg) and WP Engine. Both companies offer hosting solutions that simplify managing WordPress sites, catering to users who seek a plug-and-play experience rather than managing the open-source WordPress project themselves.

But lately, a public feud between Automattic and WP Engine has been making waves in the WordPress community.

What Happened?

It all started when Mullenweg publicly criticized WP Engine during a conference and on his blog. He went as far as labeling WP Engine a “cancer to WordPress,” accusing the company of profiteering while not contributing as much to the WordPress community. For context, both WP Engine and Automattic generate around half a billion dollars in revenue annually, so these remarks sparked significant interest across the tech world.

WP Engine responded by sending a cease-and-desist letter to Automattic, accusing Mullenweg and his company of making baseless accusations. The letter also hinted that Automattic had threatened a “scorched earth” approach if WP Engine didn’t agree to certain demands, including paying Automattic a percentage of its revenue. Not backing down, Automattic followed with its own cease-and-desist letter, accusing WP Engine of trademark infringement related to the WordPress and WooCommerce brands.

Even the WordPress Foundation, a non-profit organization responsible for maintaining the open-source WordPress project, chimed in, claiming that WP Engine had repeatedly violated the WordPress trademark policy.

The ongoing tension in the WordPress ecosystem took a significant turn when WordPress.org, the platform powering a vast number of websites globally, blocked hosting provider WP Engine from accessing its resources. This means that WP Engine can no longer utilize crucial elements like themes and plugins from the WordPress.org platform.

Matt Mullenweg, WordPress co-creator and CEO of Automattic, made the announcement in a blog post, explaining that this ban is in place while pending legal claims are addressed. He stated that WP Engine will no longer have access to the platform’s resources due to the ongoing conflict between the two companies.

Mullenweg did not hold back in his critique, saying, “WP Engine wants to control your WordPress experience. If that’s the case, they need to manage everything on their own—user logins, server updates, plugin and theme directories, translations, bug trackers, and more. Their servers can no longer access our servers for free.”

He went on to accuse WP Engine of offering a “hacked-up, bastardized simulacrum of WordPress’s GPL code,” allowing them to profit without contributing back to the WordPress community. According to Mullenweg, WP Engine customers are now locked into experiencing WordPress as WP Engine envisions it, rather than benefiting from the full, open-source power of the platform.

As a result of the ban, WP Engine users will no longer be able to install plugins or update their themes directly from WordPress.org, causing potential disruptions for site owners who rely on these features.

Why Does This Matter?

While trademark issues may seem like inside baseball, they hold significant weight for the future of WordPress as both an open-source project and a commercially viable ecosystem. Automattic has long argued that it’s essential to protect the WordPress brand, ensuring that companies leveraging the platform contribute fairly to the community.

At the same time, WP Engine is a major player, providing critical hosting infrastructure for WordPress websites worldwide. This conflict is already disrupting thousands of businesses that rely on both platforms for their digital presence.

The Bigger Picture: The WordPress Ecosystem and Your Business

As a business or brand looking to build a website, it’s essential to know the landscape of the platforms you rely on. Whether you’re drawn to the flexibility of open-source WordPress or prefer the convenience of hosting solutions like WP Engine or Automattic, the ongoing tension is a reminder of the complexities that can arise behind the scenes.

This is where Commonwealth Creative steps in. We specialize in WordPress development and hosting solutions tailored specifically to your needs. Whether you want to get started with a simple WordPress website or need ongoing development and hosting support, we ensure you avoid the pitfalls of navigating the complex WordPress ecosystem on your own.

By partnering with us, you get:

  • Expert WordPress development and design for seamless functionality and great user experience.
  • Hosting and security audits to ensure your site is not only up-to-date but also safeguarded from potential threats.
  • Personalized solutions with unlimited requests and revisions so your site evolves as your business grows.

At The Commonwealth Creative, we handle the complexities of WordPress so you can focus on growing your business. Whether you’re looking for a one-time WordPress site build or ongoing development and hosting services, we’ve got you covered.

Ready to Learn More?

As this dispute unfolds, ensuring your website’s stability and future growth is more important than ever. Reach out to The Commonwealth Creative today to discuss how we can make your WordPress site a powerful asset for your business. Contact us for more information, or to get started on building a secure, scalable WordPress site that fits your brand’s needs.

How do the 7 principles of design shape creative discovery at Commonwealth Creative?

How Does Emphasis Drive Our Strategic Discovery Process?

The first principle of design, Emphasis, is crucial to defining a design’s focal point and determining the importance of each element within it. Imagine you’re tasked with creating a concert poster. You might ask, “Should the emphasis be on the band, the concert venue, or perhaps the event’s timing and cost?” At Commonwealth Creative, we start by making a mental outline of everything we want to communicate, allowing our brains to organize the data before designing. This strategic approach ensures that the most critical information, like the band’s name, is the main attraction—perhaps centered or highlighted with bold colors to stand out. Without a clear notion of what you’re trying to communicate, your design will lack direction. This is why emphasis is key in both design and our strategic discovery process.

What Role Do Alignment and Balance Play in Effective Design?

Every element you add to a composition carries weight—be it color, size, or texture. Alignment and balance are essential principles that prevent your design from feeling lopsided, much like how our strategic discovery process ensures that all elements of a project are in harmony. Symmetrical designs create balance by placing equally weighted pieces on either side of a centerline, while asymmetrical designs use contrasting weights to achieve a balanced yet dynamic composition. At Commonwealth Creative, we ensure that each part of the strategy aligns perfectly, delivering a balanced and coherent final product.

How Does Contrast Enhance Our Strategic Approach?

When we talk about a design that “pops,” we’re really talking about Contrast. This principle creates space and distinction between elements, ensuring they work together effectively. In our strategic discovery process, understanding contrast helps us balance different elements, such as typeface weight and size, to guide the viewer’s focus. Just as a design with too many fonts can dilute its message, a strategy overloaded with ideas can lose clarity. At Commonwealth Creative, we use contrast to maintain focus and drive the key message home.

How Does Repetition Reinforce Our Brand Identity?

Repetition is another fundamental principle of design, vital for establishing consistency and reinforcing a message. Whether it’s sticking to two or three solid typefaces or repeating key elements across various materials, repetition helps create a cohesive identity. At Commonwealth Creative, we understand that brand identity is built on consistent elements—logos, colors, typefaces—that recur across all platforms. This repetition not only strengthens the brand but also creates a seamless experience for the audience.

Why Is Proportion Crucial to Strategic Design?

Proportion refers to the visual size and weight of elements in a composition and how they relate to each other. In design, approaching each element part by part often yields the best results. Similarly, in our strategic discovery process, we break down complex projects into manageable parts, ensuring each element is well-sized and intelligently arranged. Whether it’s a box for ticket information on a poster or a sidebar on a website, proportion plays a key role in emphasizing the right elements at the right scale.

How Does Movement Influence Our Storytelling Approach?

The principle of Movement is all about guiding the viewer’s eye through the composition in a way that conveys the intended message. Imagine a concert poster where the band’s name is the most significant information, followed by the venue and event details. Movement ensures the audience receives the information in the correct order. At Commonwealth Creative, we apply this principle to our strategic discovery process by carefully orchestrating how each element contributes to the overall narrative, ensuring the story unfolds smoothly and effectively.

What Is the Importance of White Space in Strategic Design?

White Space, or negative space, is often the unsung hero of design. It’s not just about what you add, but also about what you leave out. White space helps organize elements, creating a visual hierarchy that guides the viewer’s eye and improves readability. At Commonwealth Creative, we recognize the power of white space in our strategic discovery process. It allows us to give each element the room it needs to breathe, ensuring that the design—or strategy—doesn’t feel cluttered. White space helps us craft clear, impactful designs that resonate with the audience.

How Do We Leverage These Design Principles in Our Strategic Discovery Process?

At Commonwealth Creative, these principles of design—Emphasis, Alignment and Balance, Contrast, Repetition, Proportion, Movement, and White Space—are more than just guidelines for creating visually appealing designs. They are integral to our strategic discovery process, helping us craft solutions that are not only aesthetically pleasing but also deeply effective in communicating your message. By mastering these principles, we ensure that each project is executed with precision, clarity, and impact, allowing us to consistently deliver outstanding results.