/ˈbræn.dɪŋ/

Branding is the strategic process of crafting a unique identity and perception for a business, product, or service. It encompasses the creation and management of visual, verbal, and experiential elements, such as logos, colors, messaging, and customer interactions, to shape how audiences perceive and connect with the brand. Effective branding builds recognition, fosters trust, and establishes a meaningful relationship between the brand and its target audience, ultimately driving loyalty and differentiation in the marketplace.