Category: Portfolio

(01)

Overview

A Bold Sub-Brand and Strategic Campaign Redefine Program Launch

The launch of Mary Baldwin University’s Master of Business Administration program introduced a dynamic sub-brand designed to captivate and engage prospective students. Central to this effort was a custom WordPress theme serving as a digital hub, complemented by an extensive out-of-home advertising campaign in the D.C. Metro and strategic digital display advertising. These initiatives successfully aligned branding, outreach, and digital infrastructure to establish a compelling presence in a competitive education market.

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Year2017

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PlatformWordPress, Paid & OOH Advertising

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Engagement4 Months

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(02)

Strategies & Methods

Driving Engagement for MBU’s MBA Program Launch

The MBU MBA program launch was underpinned by a strategic approach to brand positioning and market engagement. A comprehensive competitive analysis informed the creation of a distinct sub-brand that resonated with the target audience. The campaign blended user-centric website development with innovative digital display advertising and search engine optimization to drive visibility. Agile development practices and a focus on website accessibility ensured the digital hub met the needs of prospective students while maintaining high usability and compliance standards.

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Strategies & Methods

• Competitive Analysis
• Brand Positioning
• User Interface Design
• Digital Display Advertising
• Social Media Design
• Environment and Interior Design
• Website Development
• Search Engine Optimization (SEO)
• Agile Development
• Website Accessibility

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(01)

Overview

Empowering Accessibility: Launching a Compliant and Inclusive Digital Platform

The Virginia Department of Behavioral Health & Developmental Services (DBHDS) website exemplifies an inclusive, accessible digital platform built on a custom WordPress theme. Fully compliant with ADA, WCAG 2.1, Section 508, and EN 301549 standards, it ensures usability for a diverse audience. Supported by over 80 content managers, the site features an integrated custom approval workflow and adheres to rigorous government security and accessibility requirements, hosted via a tailored WAMP setup on Windows Server.

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Year2022

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PlatformWordPress on Windows Azure (WAMP)

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Engagement1 Year

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(02)

Strategies & Methods

A User-Centered Approach to Accessibility and Security for DBHDS

To achieve its high accessibility and security standards, the DBHDS website relies on a meticulous and user-focused development process. The team conducted in-depth technology audits and built a robust information architecture to ensure the site accommodates diverse government requirements. Through careful design of user interfaces and accessibility features, combined with seamless content management workflows, the site empowers over 80 content managers to deliver compliant and user-friendly digital experiences.

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Strategies & Methods

• Technology Audit
• Information Architecture
• User Interface Design
• Accessibility Design
• App Development
• Website Development
• API Development
• Single Sign On
• Content Management Systems
• Hosting
• Server Administration
• Version Control
• Microsystems
• DevOps
• Website Accessibility

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(01)

Overview

A Veteran’s Story Brought to Life Online

With nothing but a handwritten draft of his PTSD journey, we set out to build a simple yet effective online presence for this veteran who had been sharing his story through word of mouth. Over the course of 48 hours, we installed a fresh WordPress site on our servers, registered and configured the myptsdstory domain, crafted a custom child theme, and launched a cohesive website and brand. The site featured a Google API-powered map for custom post markers and a Biblia-integrated plugin for interactive Bible verse tooltips, ensuring an engaging user experience. Remarkably, the site has remained functional and free from spam, standing as a testament to the enduring impact of thoughtful design and development.

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Year2018

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PlatformWordPress

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EngagementBranding & Web Development

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Strategies & Methods

• Branding
• Website Development
• API Integrations
• Search Engine Optimization (SEO)
• Content Management Systems
• Version Control
• Agile Development
• Web Accessibility

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Technologies

• WordPress
• MySQL
• Apache
• MAMP/WAMP
• Google Maps API
• GitHub
• HTML/CSS
• PHP
• JavaScript

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(01)

Overview

A Comprehensive Approach to Children’s Mental Health

Therapyland’s launch centered around creating a holistic experience for its young audience. This included developing a dedicated landing page, implementing strategic SEO to boost visibility, and designing custom graphics and interior environments. A unique feature of the project is the use of illustrative visuals that depict a spectrum of emotions, serving as both aesthetic elements and therapeutic tools. These illustrations aim to facilitate emotional literacy in children, enabling them to better understand and communicate their feelings. Beyond the digital realm, Therapyland extended its branding to the physical space with environment design, building signage, and wayfinding solutions.

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Year2021

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Key PlatformsPrint & WordPress

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Engagement Length6 Months

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(02)

Strategies & Methods

Innovative Strategies for a Holistic Experience

Therapyland’s development combined brand architecture, creative strategy, and interior design to create a cohesive and engaging therapeutic experience. Comprehensive technological audits, user-friendly interface designs, and SEO-optimized content ensured both digital and physical elements aligned seamlessly with the project’s goals.

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Strategies & Methods

• Brand Architecture
• Creative Strategy
• Creative Strategy
• Brand Illustration
• Environment and Interior Design
• Building Signage & Wayfinding
• Technology Audit
• Information Architecture
• User Interface Design
• Accessibility Design
• App Development
• Website Development
• API Development
• Content Management Systems
• Server Administration
• Version Control
• Microsystems
• DevOps
• Website Accessibility

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(01)

Overview

Make a Difference with NOVA-FR on Giving Tuesday

Every year, Northern Virginia Food Rescue (NOVA-FR) participates in Giving Tuesday, a global movement celebrated on the Tuesday after Thanksgiving. This day inspires generosity and empowers communities to come together to support impactful causes. For NOVA-FR, Giving Tuesday is an opportunity to rally support for its mission of combating hunger and food waste across the region. Through donations, volunteer efforts, and community outreach, NOVA-FR uses this special day to amplify its impact, ensuring that more food reaches those who need it most.

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Year2024

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PlatformBonterra EveryAction

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Engagement30 Day

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Strategies & Methods

• Graphic Design
• CRM Configuration
• API Integrations
• Search Engine Optimization (SEO)
• WordPress
• Social Media
• Paid Advertising / Search
• Fundraising
• Project Management

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Technologies

• Figma
• Adobe Illustrator
• Adobe Photoshop
• Midjourney
• Meta Business
• Google Non-Profit
• Bonterra EveryAction
• GitHub
• HTML/CSS
• PHP
• JavaScript

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(01)

Overview

A Premium, Accessibility-Compliant WordPress Theme

Introducing The George Wythe Edition, a premium WordPress theme available January 2025 for Commonwealth Creative members. Fully compliant with ADA, WCAG 2.1, Section 508, and EN 301549 standards, it’s perfect for government agencies and organizations reliant on federal or state accessibility standards. With modern design, responsive layouts, and extensive customization, it’s the ideal solution for building professional, accessible, and compliant websites.

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Year2024

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PlatformWordPress

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Engagement3 Months

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Strategies & Methods

• Accessibility Design
• Website Development
• API Integrations
• Single Sign On
• Search Engine Optimization (SEO)
• Content Management Systems
• Version Control
• Agile Development
• Web Accessibility

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Technologies

• WordPress
• MySQL
• Apache
• MAMP/WAMP
• Docker
• Node
• GitHub
• HTML/CSS
• PHP
• JavaScript

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