Month: September 2025

Vice President of Growth

Founder & CEO

Everyone loves the idea of unicorns — rare, magical, unforgettable. But here’s the thing: most of the time, they don’t just appear out of nowhere. In work and in life, “unicorn moments” usually show up when we give ourselves space to imagine differently. One simple trick: next time you’re brainstorming, instead of asking “What’s realistic?” ask “What would […]

It’s funny how much energy we spend thinking about “competition.” From the kid racing you to the swing set, to the business down the street…it’s always there. But here’s the truth: success isn’t about crossing the most finish lines. It’s about showing up where it counts and making your victory impossible to ignore. When you […]

This morning my daughter’s cheer team had their first game of the season—without their uniforms. Instead, they came out in plain white tees, black leggings, and a mix of hand-me-down or previous season’s pom-poms. And you know what? They still brought the energy, the spirit, and their team won the game. It was a good […]