COMMONWEALTH
CREATIVE
COMMONWEALTH
CREATIVE
Shaping tomorrow’s leaders: The first-ever MBA Program begins here.
Mary Baldwin University’s MBA launch prioritized strategic branding and outreach, surpassing enrollment targets to ensure the program’s success.
- Information Architecture
- Branding
- Website Design
- Digital Display Advertising
- Social Media Design
- Email & CRM Design
- Website Development
- API Integrations
- Search Engine Optimization (SEO)
- Content Management Systems
- Version Control
- Agile Development
- Web Accessibility
- Administrator Training
- WordPress
- WordPress Multisite
- MySQL
- Apache
- Blackboard
- Salesforce
- Rackspace
- Pressidium
- GitHub
Mary Baldwin University’s MBA Program
MBU’s MBA Launch Exceeds Enrollment Goals, Securing Program Success
The launch of Mary Baldwin University’s Master of Business Administration program introduced a dynamic sub-brand designed to captivate and engage prospective students. Central to this effort was a custom WordPress theme serving as a digital hub, complemented by an extensive out-of-home advertising campaign in the D.C. Metro and strategic digital display advertising. These initiatives successfully aligned branding, outreach, and digital infrastructure to establish a compelling presence in a competitive education market.
Year2017
PlatformWordPress, Digtial & OOH
Engagement4 Months
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