Therapyland: Play Therapy by Thriveworks

Branding • Illustration • Web Development

Therapyland creates an environment where children can explore, recognize, and express their emotions more effectively.

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Overview

A Comprehensive Approach to Children’s Mental Health

Therapyland’s launch centered around creating a holistic experience for its young audience. This included developing a dedicated landing page, implementing strategic SEO to boost visibility, and designing custom graphics and interior environments. A unique feature of the project is the use of illustrative visuals that depict a spectrum of emotions, serving as both aesthetic elements and therapeutic tools. These illustrations aim to facilitate emotional literacy in children, enabling them to better understand and communicate their feelings. Beyond the digital realm, Therapyland extended its branding to the physical space with environment design, building signage, and wayfinding solutions.


Year2021


Key PlatformsPrint & WordPress


Engagement Length6 Months


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Strategies & Methods

Innovative Strategies for a Holistic Experience

Therapyland’s development combined brand architecture, creative strategy, and interior design to create a cohesive and engaging therapeutic experience. Comprehensive technological audits, user-friendly interface designs, and SEO-optimized content ensured both digital and physical elements aligned seamlessly with the project’s goals.


Strategies & Methods

  • Brand Architecture
  • Creative Strategy
  • Creative Strategy
  • Brand Illustration
  • Environment and Interior Design
  • Building Signage & Wayfinding
  • Technology Audit
  • Information Architecture
  • User Interface Design
  • Accessibility Design
  • App Development
  • Website Development
  • API Development
  • Content Management Systems
  • Server Administration
  • Version Control
  • Microsystems
  • DevOps
  • Website Accessibility

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Technologies

Advanced Tools Driving Therapyland’s Success

The project extended an existing WordPress installation to support the new web design and incorporating custom development. We leveraged GitHub for file management and collaborative development and deployed originally to a GoDaddy server and eventually migrated to WPEngine.

Technologies

  • WordPress
  • Windows 10
  • Google Adwords
  • Google Workspace
  • Apache
  • WAMP/MAMP
  • HTML/CSS
  • PHP
  • Javascript
  • MySQL