Transforming AllMyHR.com: Scalable Tech, Smarter UX, and Data-Driven Growth
The Commonwealth Creative partnered with AllMyHR.com to execute a full-spectrum digital upgrade focused on platform stability, modernized user experience, and data-driven performance optimization. The initiative was designed to support the brand’s growth in the HR solutions space and improve both front-end usability and back-end efficiency.
We developed a fully custom WordPress theme tailored to the brand’s identity and future growth, ensuring scalability, mobile responsiveness, and performance optimization while reducing plugin dependency and improving site security.
We also led a complete redesign of the e-commerce user experience, streamlining product discovery and checkout flows, clarifying pricing presentation, improving subscription management, and delivering a fully responsive, ADA-conscious interface. A thorough technology audit was conducted to evaluate site architecture, server performance, and security, resulting in a strategic roadmap for ongoing enhancements.
In parallel, we implemented a robust website and server management protocol, including regular updates, uptime monitoring, performance tuning, and proactive issue resolution.
To support marketing efforts, we launched segmented and personalized email campaigns with analytics tracking, integrated with Google Analytics 4 and Fullstory for deeper behavioral insights.
Finally, Fullstory was deployed to monitor real-time user behavior, enabling continuous UX refinement through session replays, heatmaps, and engagement reporting—providing AllMyHR with actionable intelligence to optimize conversion paths and site performance.
Similar services are available to you by starting either a Ol’ Dominion or Founding Fathers membership with Commonwealth Creative.
Year2024-2025
PlatformWordPress
EngagementOngoing
