(01)
Overview
A Bold Sub-Brand and Strategic Campaign Redefine Program Launch
The launch of Mary Baldwin University’s Master of Business Administration program introduced a dynamic sub-brand designed to captivate and engage prospective students. Central to this effort was a custom WordPress theme serving as a digital hub, complemented by an extensive out-of-home advertising campaign in the D.C. Metro and strategic digital display advertising. These initiatives successfully aligned branding, outreach, and digital infrastructure to establish a compelling presence in a competitive education market.
Year2017
PlatformWordPress, Paid & OOH Advertising
Engagement4 Months
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Strategies & Methods
Driving Engagement for MBU’s MBA Program Launch
The MBU MBA program launch was underpinned by a strategic approach to brand positioning and market engagement. A comprehensive competitive analysis informed the creation of a distinct sub-brand that resonated with the target audience. The campaign blended user-centric website development with innovative digital display advertising and search engine optimization to drive visibility. Agile development practices and a focus on website accessibility ensured the digital hub met the needs of prospective students while maintaining high usability and compliance standards.
Strategies & Methods
- Competitive Analysis
- Brand Positioning
- User Interface Design
- Digital Display Advertising
- Social Media Design
- Environment and Interior Design
- Website Development
- Search Engine Optimization (SEO)
- Agile Development
- Website Accessibility
