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Overview
Mary Baldwin University MBA Launch Exceeds Enrollment Goals, Securing Program Success
The launch of Mary Baldwin University’s Master of Business Administration program introduced a dynamic sub-brand designed to captivate and engage prospective students. Central to this effort was a custom WordPress theme serving as a digital hub, complemented by an extensive out-of-home advertising campaign in the D.C. Metro and strategic digital display advertising. These initiatives successfully aligned branding, outreach, and digital infrastructure to establish a compelling presence in a competitive education market.
Year2017
PlatformWordPress, Digtial & OOH
Engagement4 Months
